“The new Toca Life x H&M collection allows kids to do just that, but through their personal style, packed with stylish silhouettes, patches, and fun accessories inspiring kids to create combinations that may surprise us by mixing, matching, and customising their own unique looks. “Toca Boca games focus on self-expression and fostering creativity with open-ended play that is free from limitations and rules,” said Max Heirbaut, senior manager, franchise development at Toca Boca. The new collection encourages kids to mix, match, and customise their own looks by creating their own combinations. Developed using innovative processes by Circular Systems that allow true recycling of coloured textile waste streams, the collection is available worldwide both physically via H&M’s website and as digital outfits in the Toca Life World app. The award-winning Swedish game studio Toca Boca has partnered with H&M to launch a new, gender-neutral fashion collection produced from recycled textile waste.
The merger made 10 popular Toca Boca apps available in one place for users globally.īefore turning to the world of apps, H&M previously rolled out apparel and accessories for more traditional television- and film-based kids properties like How to Train Your Dragon, Smurfs and Adventure Time.Toca Boca and H&M turn recycled textile waste into customisable clothing collection Last year, Toca Boca merged a raft of its Toca Life apps into the Toca Life: World hub. Owned by Spin Master, the Toca Life mobile series focuses on everyday experiences, from life in the city to family vacations and visiting the hospital. Inspired by the Toca Life brand, the gender-neutral lifestyle line included apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books. Toca Boca launched its first-ever CP collection at Target locations across the US in July 2017.
The partnership comes as Toca continues to expand its consumer products efforts. The Silly Burger sweatshirt, for example, features flip sequins that can be arranged to show the character smiling or frowning. Available online and in stores starting today, the collection includes jersey tops, sweatshirts, dresses, tracksuits, sneakers, socks and soft toy bags shaped like Toca Life characters. Inspired by the Toca Life app, the Toca Life x H&M collection features “interactive” textures like reversible sequins, foil prints and 3D applications. Children’s mobile developer Toca Boca is teaming up with retailer H&M for the first time to launch a capsule collection of children’s clothing, shoes and accessories available in sizes two to 10.
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